#ShopADK
#ShopADK is a marketing campaign that aimed to increase retail sales for local businesses in the Adirondack Park.
I wanted to create a locally-sourced, handmade feel, so I started with my trusty pencil and sketchbook. Then I bought that in to Procreate on my iPad. Once I had the lettering where I wanted it, I created vectors and paired it with a handwritten font and some fun colors.
In addition to stickers, I also created a series of social posts and flyers.
