The Handlebarley

BRANDING • VISUAL IDENTITY • APPAREL DESIGN

The Handlebarley Gravel Tour is a bike event organized by BikeADK and features a breathtaking tour of some of the best gravel road routes in the Adirondacks.

The Challenge

The idea behind this “not a race” was to create a fun, chill event that still had all the swag of a normal bike race. The tongue in cheek attitude provided a great place to start.

The Solution

For this, I leaned heavy into the vintage cycling race culture in Europe, bringing together bold colors, checkered patterns, and bold lines.

For the logo I created a circular badge-style design that would be equally at home on a cycling jersey or a beer bottle. Using several graphical elements in the logo also allowed for the creation of a wide range of extras to use for the implementation of the brand.